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Naughty Dog’s Jak and Daxter: The Precursor Legacy has been one of the most highly anticipated games on the PlayStation 2 release calendar ever since the company first announced that it would be making a game for the system and long before the game’s title was ever revealed. And what was really odd about all of the hype that this untitled Naughty Dog game was generating in the early going was that it was done with both Sony and Naughty Dog being completely silent.
By not talking about the game and not commenting about rumors, Naughty Dog was able to create a level of excitement and wonderment for the title that most marketing efforts don’t come close to approaching. Whether this was by accident or design, the company’s silence about its game incited the gaming press and fans of Naughty Dog to start thinking about how great this secret game could be.
And there were a lot of reasons to be excited about a new game from Naughty Dog. The company proved on PlayStation with its top-selling Crash Bandicoot series that it knows how to create beautiful games with a wide appeal. And the fact that Naughty Dog’s co-founders, Jason Rubin and Andy Gavin, served almost as unofficial spokespeople for Sony’s console, touting the power of the system at every opportunity, served as further proof that the company’s new game was going to be something special. And something special it is.
By not talking about the game and not commenting about rumors, Naughty Dog was able to create a level of excitement and wonderment for the title that most marketing efforts don’t come close to approaching. Whether this was by accident or design, the company’s silence about its game incited the gaming press and fans of Naughty Dog to start thinking about how great this secret game could be.
And there were a lot of reasons to be excited about a new game from Naughty Dog. The company proved on PlayStation with its top-selling Crash Bandicoot series that it knows how to create beautiful games with a wide appeal. And the fact that Naughty Dog’s co-founders, Jason Rubin and Andy Gavin, served almost as unofficial spokespeople for Sony’s console, touting the power of the system at every opportunity, served as further proof that the company’s new game was going to be something special. And something special it is.